SafeCard is the name given to a task force which operates under the direction of the IPSO Card Fraud Forum to promote the safe usage of payment cards. IPSO regularly carries out SafeCard campaigns to educate merchants and consumers about the harmful effects of card fraud and it provides simple, yet effective, fraud prevention advice.
On the SafeCard website retailers can find relevant information and downloadable training materials on card fraud prevention as well as relevant industry contact details. Cardholders can find tips on how to keep their cards safe from criminals. SafeCard information campaigns include retailer seminars, direct marketing, trade fair demonstrations, national press and trade magazine advertising. The key fraud issues currently on the SafeCard agenda include ecommerce fraud and fraudulent use of copied payment cards in countries where Chip & PIN has not yet been implemented.